Hyrax Marketing Budget
FY27 request and supporting model
Objective and evidence
| Year | Revenue | Companies paying us | Marketing spend | Marketing as % of revenue |
|---|---|---|---|---|
| Year one this request | $10M | 1,389 | $1.18M | 11.8% |
| Year two | $35M | 4,861 | $3.78M | 10.8% |
| Year three | $100M | 13,889 | $10.54M | 10.5% |
Marketing costs roughly 11% of revenue at every step, so the share does not grow as the number does. We are asking to fund year one. Years two and three come back for approval once year one is delivered.
Revenue targets are annualised run-rates. Companies paying us is target monthly revenue divided by $600 a company, which is 20 seats at $30 a seat a month. Marketing scales paid media with signups and every other line at half that rate, which is why the percentage falls as revenue grows. The $35M and $100M steps are a 3.5x then 2.9x progression, in line with the companies on slide 3.
| Price per company a year | $7.2K |
| $10M revenue | 1,389 companies |
| $35M revenue | 4,861 companies |
| $100M revenue | 13,889 companies |
| Greptile | 2,000 |
| Hyrax at $100M | 13,889 |
| GitHub Copilot | 50,000+ |
$100M does not require a new market. It requires roughly a quarter of the customer count GitHub Copilot already has.
| Cursor | $4.00B |
| Cognition | $492M |
| Sonar | $430M |
| Replit | $250M |
| CodeRabbit | $100M |
| Factory | $60M |
| Augment Code | $20M |
| These seven together | $5.35B |
Published estimates for this category range from $9.35B to $34.58B for 2026, a spread of more than three times. The low estimates are already contradicted by the vendors above, whose seven companies alone reach $5.35B before GitHub Copilot, Claude Code, Windsurf or Amazon Q are counted. Customer counts are observable. Market size here is not.
Price per company is 20 seats at $30 a seat a month, so $7,200 a year. Companies required is target monthly revenue divided by $600 a company. GitHub Copilot organisation count and Greptile customer count are company statements. Vendor revenue is third-party estimate and company statement, unaudited: Sonar ARR passed $430M on 2 July 2026 per Caplight; Augment Code $20M per GetLatka; Cursor, Cognition, Replit, CodeRabbit and Factory per the sources on slide 3. Market estimates: Mordor Intelligence $9.35B for 2026, Precedence Research $10.12B, 360iResearch $34.58B. Collected 4 September 2026.
| Company | Months to $100M | How they got there | Paid media today | % of revenue today |
|---|---|---|---|---|
| CodeRabbit | 16 | Paid media and a sales team | $5.2M | 11.6% |
| Cursor | 9 | Word of mouth, no marketing spend | $31.6M | 0.79% |
| Replit | 6 | Word of mouth and a viral launch | $4.1M | 0.78% |
| Cognition | 6 | Enterprise sales | $1.2M | 0.25% |
| Hyrax plan, to $10M | 12 | Paid media | $894K | 11.8% |
Cursor reached $100M with no marketing spend at all, on a product developers told each other about, converting 36% of free users to paid. Hyrax converts 4% and has no word of mouth yet, so it has to buy the traffic Cursor was given. CodeRabbit is the company we most resemble: same buyer, same product, and it spends 11.6% of revenue on marketing, which is what this budget asks for.
Months to $100M is the gap between the last reported figure under $10M and the first at or above $100M. Cursor $4M April 2024 to $100M January 2025 per SaaStr and Sacra, which also reports 360,000 paying customers at $276 average contract value and a 36% conversion rate. CodeRabbit $5M April 2025 to $100M August 2026 per Sacra and ARR Club. Replit $10M Q4 2024 to $100M June 2025 per ARR Club. Cognition derived from reported 50% monthly growth through May 2026. Paid media today is an AdClarity US panel estimate of social advertising for the 98 days to 2 August 2026, annualised, measured at each company's current revenue and not during its climb to $100M. It excludes search, out of home and events, so every competitor figure is understated. The Hyrax figure is total paid media across all channels. Collected 4 September 2026.
| Source | Signups a day | Cost per signup | Monthly cost | Running today | |
|---|---|---|---|---|---|
| Paid media | 69 | $36 | $74.5K | Yes, at 27 a day | |
| Search and technical documentation | 19 | $0 | $0 | No content engine | |
| AI answer engines | 10% | 378 | 7,560 | 189,000 | $0.00 |
| Referral and in-product sharing | 15 | $0 | $0 | Running, no source tag | |
| Private developer communities | 4% | 151 | 3,020 | — | $0.00 |
| Required for $10M | 126 | $20 | $74.5K | 27 a day today |
At the $36 per signup we currently achieve, buying all 126 a day costs $136K a month in media alone, against the $74.5K in this budget. Paid media covers 55% of the target and no more.
The remaining 57 a day are assumed to arrive at no media cost. None of those four sources is running or measured today. If they deliver half of what is modelled, paid media has to cover the shortfall and the budget rises by roughly $30K a month.
126 a day is 3,775 signups a month at 30 days, the volume the $10M target requires at a 4% upgrade rate. The 55% paid and 45% free split is the channel attribution model in the appendix. $36 per paid signup is derived from $74.5K of monthly paid media against 2,070 paid signups; we currently achieve $34 on the rebuilt ad account. 27 a day is the average of 31 August, 1 September and 2 September.
| Period | Ad spend a day | Signups a day | Cost per signup | Result |
|---|---|---|---|---|
| May | $107 | — | — | No measurable signup volume |
| June | $586 | — | — | No measurable signup volume |
| July | $315 | — | — | No measurable signup volume |
| 10–30 August, old campaigns | $633 | 10.6 | $60 | Delivery, but expensive |
| 31 Aug – 2 Sep, rebuilt campaigns | $920 | 27.3 | $34 | Volume up 2.6x, cost per signup down 43% |
| From 4 September | $2K | 55–70 target | $34 held | Current run rate |
| Required for $10M | $2.5K | 126 | $26 | 3,775 signups a month |
Below roughly $600 a day the account produced no measurable signup volume. Spend at that level bought clicks, not accounts. The market has a floor and we spent five months underneath it.
The account was rebuilt and daily budgets raised. Signups went from 10.6 a day to 27.3 and cost per signup fell from $60 to $34. Volume and efficiency improved together, which is the signal that the previous spend was below threshold rather than badly allocated.
Ad spend across the Google, Reddit, LinkedIn and X accounts. Signups are account records in PostHog project 436309, first tracked 10 August, so the earlier periods have spend but no signup count. Pulled 4 September 2026.
| Method | Published benchmark | Applied to Hyrax | Usable |
|---|---|---|---|
| Percent of revenue | 8% of ARR at the median, 15–25% pre-product-market-fit | Hyrax has no revenue, so the denominator does not exist | No |
| Percent of capital raised | 10–20% of a seed round, producing $50K–$250K a year | Hyrax has no separate raise to allocate against | No |
| Percent of burn | 15–30% of monthly burn pre-revenue | Workable, but requires a finance figure we have not been given | Needs input |
| Backwards from a revenue target | Marketing budget = new ARR ÷ CAC ratio × marketing share of CAC. CAC ratio 0.7–1.2, marketing 35–45% of CAC | Start at $10M, divide by revenue per customer, then by the upgrade rate, then by the signup rate, then by the click rate. That gives the spend | Used here |
The first three methods all need a number Hyrax does not have. The fourth starts at the revenue target and divides down the funnel: $10M of revenue, then customers needed, then signups, then website visitors, then ad impressions, then dollars. That calculation is on the next slide.
Percent of revenue and percent of raise benchmarks from AAJ Consult, Startup Marketing Spend Benchmarks, 8 June 2026, and SaaS Capital 2025 private B2B SaaS spending benchmarks. Percent of burn from Stackmatix, Startup Marketing Spend Benchmarks by Stage, 24 August 2026. The backwards method and its CAC ratio benchmarks are from MKT1, Emily Kramer, How to calculate your marketing budget, December 2024.
The budget
| Per month | $10M target | $25M target | $50M target |
|---|---|---|---|
| Ad impressions | 1,887,500 | 4,725,000 | 9,450,000 |
| at 4% click rate | ▼ | ▼ | ▼ |
| Website visitors | 75,500 | 189,000 | 378,000 |
| at 5% signup rate | ▼ | ▼ | ▼ |
| Free signups | 3,775 | 9,450 | 18,900 |
| at 4% upgrade rate | ▼ | ▼ | ▼ |
| New paying customers | 151 | 378 | 756 |
| Customers required | 1,389 | 3,472 | 6,944 |
| Marketing cost per new customer | $653 | $605 | $589 |
| Marketing budget per month | $98.6K | $228.7K | $445.4K |
Each row divides into the one above it. $10M of revenue needs 1,389 companies paying us, which needs 151 new ones a month, which needs 3,775 free signups, which needs 75,500 visitors, which needs 1.89M ad impressions. That costs $98.6K a month.
All three assume 20 seats per customer at $30 a seat and 95% monthly retention. Conversion rates are from the capital allocation proposal. Seat count is from the deployment research linked on the appendix channel slide. These are planned volumes derived from the budget, not results we have recorded.
| Revenue target | Paying customers | New per month | Signups per month | Signups per day | Marketing per month | Marketing per year | % of target |
|---|---|---|---|---|---|---|---|
| $10M year one | 1,389 | 151 | 3,775 | 126 | $98.6K | $1.18M | 11.8% |
| $25M | 3,472 | 378 | 9,450 | 315 | $228.7K | $2.74M | 11.0% |
| $50M | 6,944 | 756 | 18,900 | 630 | $445.4K | $5.34M | 10.7% |
| $100M | 13,889 | 1,511 | 37,775 | 1,259 | $878.1K | $10.54M | 10.5% |
Paid media scales with the signups required. Agencies, contractors and software scale at half that rate because most of that cost is fixed. The percentage improves as volume grows.
Year one only. Each larger target is approved separately once the prior one is delivered, and they are shown here so the trajectory is visible, not to request them now.
Customers required is the target monthly revenue divided by $600 per customer. New customers per month is the rate that reaches that count inside twelve months at 95% retention. Signups apply the 4% upgrade rate. Marketing scales paid media with signups and all other lines at half that rate.
Year one sells the product as it exists today. $35M and $100M do not, and we cannot price them until R&D tells us what they sell.
The product running today. A developer signs up free, connects a repository, and the team upgrades at $30 a seat. Every number in this budget is sized against that product and nothing else.
$35M is 4,861 companies and $100M is 13,889. At that scale most of the revenue comes from engineering organisations far larger than the ones the current product wins. Selling to them needs capability we have not built.
The roadmap. We do not have it, so we cannot say what years two and three sell or what they cost to market. That is why this document asks for year one only.
Companies required is target monthly revenue divided by $600 a company, which is 20 seats at $30 a month. Year two and three revenue targets of $35M and $100M are a 3.5x then 2.9x progression, in line with the companies on slide 3.
| Category | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 | Q2 | Q3 | Q4 | Year | |
| Paid Media | $60.2K | $60.2K | $60.2K | $69.4K | $69.4K | $69.4K | $79.4K | $79.4K | $79.4K | $88.9K | $88.9K | $88.9K | $180.7K | $208.3K | $238.2K | $266.7K | $894K | |
| PR & Events | $6.1K | $6.1K | $6.1K | $7K | $7K | $7K | $8K | $8K | $8K | $8.9K | $8.9K | $8.9K | $18.2K | $21K | $24K | $26.9K | $90K | |
| Professional Services | $12.3K | $12.3K | $12.3K | $14.2K | $14.2K | $14.2K | $16.2K | $16.2K | $16.2K | $18.1K | $18.1K | $18.1K | $36.9K | $42.5K | $48.6K | $54.4K | $182.4K | |
| Software | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $4.2K | $4.2K | $4.2K | $4.2K | $16.8K | |
| Total | $80K | $80K | $80K | $92K | $92K | $92K | $105K | $105K | $105K | $117.4K | $117.4K | $117.4K | $240K | $276K | $315K | $352.2K | $1.18M | |
| Revenue that month | $36.2K | $79.5K | $127.9K | $183.2K | $241.8K | $304.8K | $371.7K | $436.1K | $495.8K | $552.6K | $605.5K | $658.0K | $243.7K | $729.8K | $1.30M | $1.82M | $4.09M | |
US dollars. Fiscal year runs 1 February to 31 January. Q1 is February to April, Q2 May to July, Q3 August to October, Q4 November to January. Revenue is the cohort build in Appendix I: 151 new companies a month, 95% monthly retention, seats rising from 8 to 20 per company over six months. Revenue lags spend because customers arrive through the year and expand after they arrive. Line item detail in Appendix J.
| Per month | $98.6K |
| Per year | $1.18M |
| Approved today, per month | $45K |
| Additional per month | $53.6K |
| Paid media | $74.5K | 75.6% |
| Contractors | $15.2K | 15.4% |
| PR and events | $7.5K | 7.6% |
| Software | $1.4K | 1.4% |
| Ad impressions | 1.89M |
| Website visitors | 75.5K |
| Free signups | 3,775 |
| New paying customers | 151 |
Planned volumes derived from the budget and published conversion rates, not results we have recorded.
| Paid media per new customer | $493 |
| All marketing per new customer | $653 |
| Revenue per customer, 20 months | $12K |
| Payback period | 1.0–1.7 months |
| ROAS, first 12 months | 4.6x |
| ROAS, lifetime | 24.3x |
Every figure on this slide is derived on slides 6 to 10 and sourced in the appendix.
Recommendation
Approve $1.18M of marketing spend for the year, ramping from $80K a month to $117K.
| New paying customers | 1,812 |
| Revenue at month 12 | $7.90M |
| Revenue collected, year one | $4.09M |
| ROAS, first 12 months | 4.6x |
| $10M reached | Month 16 |
Figures from slides 1 to 11. Line item detail and sources in the appendix.
Appendix
| Line item | Monthly | Daily | % of total |
|---|---|---|---|
| Google Ads (SEM & Demand Gen) | $20K | $658 | 20.28% |
| Out of Home (developer metros) | $20K | $658 | 20.28% |
| Paid Developer Influencer Fees (1 video spotlight) | $10K | $329 | 10.14% |
| Product Hunt Sponsored Ads (fixed rolling slot) | $5K | $164 | 5.07% |
| LinkedIn Ads (conversion targeting) | $4K | $132 | 4.06% |
| X Ads (developer timeline) | $4K | $132 | 4.06% |
| Meta Ads (founder video retargeting) | $3.5K | $115 | 3.55% |
| Reddit Ads (developer subreddits) | $3K | $99 | 3.04% |
| ChatGPT / AI search network placements | $2.5K | $82 | 2.54% |
| TikTok Ads (short-form code demos) | $1.5K | $49 | 1.52% |
| Bing SEM (enterprise long-tail intent) | $1K | $33 | 1.01% |
| Paid Media total | $74.5K | $2.5K | 75.56% |
Google and X are set at current account spend. Google $658 a day, measured 31 August to 2 September in account 8518001543. X $4K, its August total in account 18ce55vw38i. Google cost per signup over the 14 days to 2 September was $21.49, calculated against account_created in PostHog project 436309.
| Line item | Monthly | % of total |
|---|---|---|
| PR Agency Retainer & Tech Press Outreach | $4.5K | 4.56% |
| Developer Conferences & Hackathon Tiers | $2K | 2.03% |
| Product Hunt Launch Kit & Creative Design | $500 | 0.51% |
| Developer Swag & Onboarding Welcome Kits | $500 | 0.51% |
| PR & Events total | $7.5K | 7.61% |
The launch kit pairs with the $5K Product Hunt sponsored slot carried in Paid Media.
| Line item | Monthly | % of total |
|---|---|---|
| Video Editing Services (4 founder videos @ $2k each) | $8K | 8.11% |
| Organic Social Content Management (X / LinkedIn) | $5K | 5.07% |
| Gauge Media (ad creative validation) | $1.2K | 1.22% |
| Video & Motion Graphics Production (UI overlays) | $1K | 1.01% |
| Professional Services total | $15.2K | 15.42% |
No full-time hires. SEO documentation is written in-house, so it costs nothing here.
| Tool | Monthly |
|---|---|
| PostHog (product data and funnels) | $450 |
| Synter Media (ad buying) | $300 |
| Perplexity Sonar / Agent API usage | $150 |
| Vercel (website hosting) | $100 |
| Parallel (web data) | $100 |
| Exa AI (developer link mapping) | $100 |
| LinkedIn automation & management | $100 |
| Jina AI (clean text for crawlers) | $50 |
| Loops Email (automated emails) | $49 |
| Software total | $1.4K |
Function notes: Perplexity Sonar checks how the category is described online, Parallel pulls raw web data, Exa maps developer links, Jina turns pages into clean text for crawlers, Vercel hosts the site, the LinkedIn tool handles cold outreach. Published pricing: PostHog, Vercel, Loops, Perplexity, Exa, Jina, Parallel.
| Tools | Today | Overlap | Savings |
|---|---|---|---|
| Perplexity Sonar Parallel Exa AI Jina AI | $150 $100 $100 $50 | Four tools that all read the web. Sonar searches and summarises, Parallel searches and fetches, Exa finds related pages, Jina cleans them up. Two of them cover it. | $250 |
| Gauge Media Professional Services | $1.2K | Synter already tests ad creative and PostHog already has the funnel data. Our Gauge access ran out on 30 August. | $1.2K |
| LinkedIn automation vs Synter Media | $100 $300 | Synter buys LinkedIn ads. The other tool sends cold outreach. Different jobs. | $0 |
| PostHog vs Synter Media | $450 $300 | PostHog has the product data, Synter has the ad spend. The reports look similar but the data is different. | $0 |
| Total savings | $17.4K per year | $1.4K |
Vercel and Loops do not overlap with anything else. Pricing per the vendor pages linked on the previous slide. Gauge access status per the GTM log of 2026-08-30.
| Item | Indicative cost | Status |
|---|---|---|
| Attribution platform | $599–$1.4K/mo | Not funded. Signups arrive with no source attached. |
| SEO and keyword tooling | $250/mo | Not funded. Written in-house. |
| Design tooling | $150/mo | Not funded. |
| Review site listings, G2 and Capterra | $1.5K–$4K/mo | Not funded. Both used by this buyer. |
| Website and landing page production | — | Produced in-house. |
| Conference travel and accommodation | — | Not funded. Conference line covers sponsorship only. |
| Contingency | — | None. Overspend handled by pausing channels. |
| Marketing headcount | — | Excluded. Contractors and software only. |
Indicative costs are published vendor list prices: Dreamdata, HockeyStack, Ahrefs, Figma. Listed so the request is complete.
| Role | Software or senior engineer |
| Daily work | Writes and reviews code in GitHub pull requests |
| Tools in use | Cursor, Copilot, Devin, Claude Code, Codex |
| Current pain | Rework after review, missing context, no certainty the generated code fits |
| What makes it land | Hyrax catches a codebase-specific issue before a reviewer does |
| Size | 15 to 250+ engineers, strongest above 50 |
| Workflow | GitHub is the source of truth |
| Codebase | Mature enough to have its own patterns |
| Sectors | B2B SaaS, DevOps and tooling, fintech, AI infrastructure |
| Where | North America, UK, European tech hubs |
Not GitHub-centric, AI code banned, no real review workflow, or an engineer cannot try it without executive approval.
Source: Hyrax Ideal Customer Profile, Notion, 2026-09-01.
| Channel | Share | Signups | Visitors | Impressions | Cost per signup |
|---|---|---|---|---|---|
| Paid — 55% | |||||
| Google search and video | 25% | 943 | 18,860 | 471,500 | $21.21 |
| Paid developer influencers | 12% | 453 | 9,060 | 226,500 | $22.08 |
| Product Hunt ads | 8% | 302 | 6,040 | 151,000 | $16.56 |
| Other paid social and search | 10% | 378 | 7,560 | 189,000 | $51.59 |
| Organic — 33% | |||||
| SEO and technical docs | 15% | 566 | 11,320 | 283,000 | $0.00 |
| AI answer engines | 10% | 375 | 7,500 | 187,500 | $0.00 |
| Organic social posting | 8% | 302 | 6,040 | 151,000 | $16.56 |
| Word of mouth — 12% | |||||
| Direct and in-product sharing | 8% | 302 | 6,040 | — | $0.00 |
| Private developer communities | 4% | 150 | 3,000 | — | $0.00 |
| Total | 100% | 3,775 | 75,500 | 1,661,000 | $26.12 |
Other paid social and search covers LinkedIn, X, Meta, Reddit, ChatGPT, TikTok and Bing. SEO docs are written in-house. AI answer engines are handled by the software stack. Direct and private community signups come from repository merge tags, engineers inviting teammates, and links shared in private Slack and Discord groups. Out of home at $20K a month is not allocated to a channel row because it has no measurable signup path; the blended cost per signup of $26.12 is the full $98.6K budget divided by 3,775 signups, so it carries that spend.
| Month | Budget | Signups | New customers | Total customers | Avg seats | Revenue | Fiscal quarter |
|---|---|---|---|---|---|---|---|
| September 2026 | $98.6K | 3,775 | 151 | 151 | 8.0 | $36.2K | FY27 Q3 |
| October 2026 | $98.6K | 3,775 | 151 | 294 | 9.0 | $79.5K | FY27 Q3 |
| November 2026 | $98.6K | 3,775 | 151 | 431 | 9.9 | $127.9K | FY27 Q4 |
| December 2026 | $98.6K | 3,775 | 151 | 560 | 10.9 | $183.2K | FY27 Q4 |
| January 2027 | $98.6K | 3,775 | 151 | 683 | 11.8 | $241.8K | FY27 Q4 |
| February 2027 | $98.6K | 3,775 | 151 | 800 | 12.7 | $304.8K | FY28 Q1 |
| March 2027 | $98.6K | 3,775 | 151 | 911 | 13.6 | $371.7K | FY28 Q1 |
| April 2027 | $98.6K | 3,775 | 151 | 1,016 | 14.3 | $436.1K | FY28 Q1 |
| May 2027 | $98.6K | 3,775 | 151 | 1,117 | 14.8 | $495.8K | FY28 Q2 |
| June 2027 | $98.6K | 3,775 | 151 | 1,212 | 15.2 | $552.6K | FY28 Q2 |
| July 2027 | $98.6K | 3,775 | 151 | 1,302 | 15.5 | $605.5K | FY28 Q2 |
| August 2027 | $98.6K | 3,775 | 151 | 1,388 | 15.8 | $658K | FY28 Q3 |
| Twelve months | $1.18M | 45,300 | 1,812 | 1,388 | 15.8 | $7.90M run-rate | — |
Budget is flat at $98.6K a month. Total customers carry forward at 95% a month and add 151 new. Average seats rise from 8 to 20 over six months per customer, so the blended average lags. Revenue is total seats at $30. The fiscal year runs 1 February to 31 January. The $10M run-rate is reached in month 16, four months past this table.
| Paid Media | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| Google Ads | $16.2K | $16.2K | $16.2K | $18.6K | $18.6K | $18.6K | $21.3K | $21.3K | $21.3K | $23.9K | $23.9K | $23.9K | $48.5K | $55.9K | $64K | $71.6K | $240K | |
| Onescreen.ai (out of home) | $16.2K | $16.2K | $16.2K | $18.6K | $18.6K | $18.6K | $21.3K | $21.3K | $21.3K | $23.9K | $23.9K | $23.9K | $48.5K | $55.9K | $64K | $71.6K | $240K | |
| Developer influencers | $8.1K | $8.1K | $8.1K | $9.3K | $9.3K | $9.3K | $10.7K | $10.7K | $10.7K | $11.9K | $11.9K | $11.9K | $24.3K | $28K | $32K | $35.8K | $120K | |
| Product Hunt ads | $4K | $4K | $4K | $4.7K | $4.7K | $4.7K | $5.3K | $5.3K | $5.3K | $6K | $6K | $6K | $12.1K | $14K | $16K | $17.9K | $60K | |
| $3.2K | $3.2K | $3.2K | $3.7K | $3.7K | $3.7K | $4.3K | $4.3K | $4.3K | $4.8K | $4.8K | $4.8K | $9.7K | $11.2K | $12.8K | $14.3K | $48K | ||
| X | $3.2K | $3.2K | $3.2K | $3.7K | $3.7K | $3.7K | $4.3K | $4.3K | $4.3K | $4.8K | $4.8K | $4.8K | $9.7K | $11.2K | $12.8K | $14.3K | $48K | |
| Meta | $2.8K | $2.8K | $2.8K | $3.3K | $3.3K | $3.3K | $3.7K | $3.7K | $3.7K | $4.2K | $4.2K | $4.2K | $8.5K | $9.8K | $11.2K | $12.5K | $42K | |
| $2.4K | $2.4K | $2.4K | $2.8K | $2.8K | $2.8K | $3.2K | $3.2K | $3.2K | $3.6K | $3.6K | $3.6K | $7.3K | $8.4K | $9.6K | $10.7K | $36K | ||
| ChatGPT / AI search | $2K | $2K | $2K | $2.3K | $2.3K | $2.3K | $2.7K | $2.7K | $2.7K | $3K | $3K | $3K | $6.1K | $7K | $8K | $8.9K | $30K | |
| TikTok | $1.2K | $1.2K | $1.2K | $1.4K | $1.4K | $1.4K | $1.6K | $1.6K | $1.6K | $1.8K | $1.8K | $1.8K | $3.6K | $4.2K | $4.8K | $5.4K | $18K | |
| Bing | $809 | $809 | $809 | $932 | $932 | $932 | $1.1K | $1.1K | $1.1K | $1.2K | $1.2K | $1.2K | $2.4K | $2.8K | $3.2K | $3.6K | $12K | |
| Paid Media Total | $60.2K | $60.2K | $60.2K | $69.4K | $69.4K | $69.4K | $79.4K | $79.4K | $79.4K | $88.9K | $88.9K | $88.9K | $180.7K | $208.3K | $238.2K | $266.7K | $894K | |
| PR & Events | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| PR agency retainer | $3.6K | $3.6K | $3.6K | $4.2K | $4.2K | $4.2K | $4.8K | $4.8K | $4.8K | $5.4K | $5.4K | $5.4K | $10.9K | $12.6K | $14.4K | $16.1K | $54K | |
| Conferences & hackathons | $1.6K | $1.6K | $1.6K | $1.9K | $1.9K | $1.9K | $2.1K | $2.1K | $2.1K | $2.4K | $2.4K | $2.4K | $4.9K | $5.6K | $6.4K | $7.2K | $24K | |
| Product Hunt launch kit | $404 | $404 | $404 | $466 | $466 | $466 | $533 | $533 | $533 | $597 | $597 | $597 | $1.2K | $1.4K | $1.6K | $1.8K | $6K | |
| Developer swag | $404 | $404 | $404 | $466 | $466 | $466 | $533 | $533 | $533 | $597 | $597 | $597 | $1.2K | $1.4K | $1.6K | $1.8K | $6K | |
| PR & Events Total | $6.1K | $6.1K | $6.1K | $7K | $7K | $7K | $8K | $8K | $8K | $8.9K | $8.9K | $8.9K | $18.2K | $21K | $24K | $26.9K | $90K | |
| Professional Services | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| Video editing | $6.5K | $6.5K | $6.5K | $7.5K | $7.5K | $7.5K | $8.5K | $8.5K | $8.5K | $9.5K | $9.5K | $9.5K | $19.4K | $22.4K | $25.6K | $28.6K | $96K | |
| Organic social management | $4K | $4K | $4K | $4.7K | $4.7K | $4.7K | $5.3K | $5.3K | $5.3K | $6K | $6K | $6K | $12.1K | $14K | $16K | $17.9K | $60K | |
| Gauge Media | $970 | $970 | $970 | $1.1K | $1.1K | $1.1K | $1.3K | $1.3K | $1.3K | $1.4K | $1.4K | $1.4K | $2.9K | $3.4K | $3.8K | $4.3K | $14.4K | |
| Motion graphics | $809 | $809 | $809 | $932 | $932 | $932 | $1.1K | $1.1K | $1.1K | $1.2K | $1.2K | $1.2K | $2.4K | $2.8K | $3.2K | $3.6K | $12K | |
| Professional Services Total | $12.3K | $12.3K | $12.3K | $14.2K | $14.2K | $14.2K | $16.2K | $16.2K | $16.2K | $18.1K | $18.1K | $18.1K | $36.9K | $42.5K | $48.6K | $54.4K | $182.4K | |
| Software | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| PostHog | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $1.4K | $1.4K | $1.4K | $1.4K | $5.4K | |
| Synter Media | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $900 | $900 | $900 | $900 | $3.6K | |
| Perplexity Sonar | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $450 | $450 | $450 | $450 | $1.8K | |
| Vercel | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| Parallel | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| Exa AI | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| LinkedIn tool | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| Jina AI | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $150 | $150 | $150 | $150 | $600 | |
| Loops Email | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $147 | $147 | $147 | $147 | $588 | |
| Software Total | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $4.2K | $4.2K | $4.2K | $4.2K | $16.8K | |
| Marketing Total | $80K | $80K | $80K | $92K | $92K | $92K | $105K | $105K | $105K | $117.4K | $117.4K | $117.4K | $240K | $276K | $315K | $352.2K | $1.18M | |
US dollars. Every line ramps by quarter on the same schedule as the summary sheet on slide 10, so the two tie. Fiscal year runs 1 February to 31 January. Q1 is February to April, Q2 May to July, Q3 August to October, Q4 November to January.