Hyrax Marketing Budget
Hyrax Marketing Budget
| R&D | GTM | |
|---|---|---|
| People | 7 engineers and product leads | 1 full time and 4 part time |
| Money a year | $2M+ | $0 marketing budget |
| Staffed to | Make a better product | Sell it with no budget |
| Together | $3M to $4M a year in salary and benefits. A seed company raises $7.5M to $12.5M to fund that for 2 to 2.5 years | |
| Awareness | None |
| Users | None |
| Paid customers | Barely any |
| Product | Does not spread on its own |
Figures as stated by Noah in the Hyrax Budget Review, 4 September 2026: at least $2M a year of engineering run rate, $3M to $4M in salary and benefits once GTM time is added. The round is that spend carried for two to two and a half years of runway.
| Company | What they do | Seed | Series A | Raised | Marketing at 15% to 25% |
|---|---|---|---|---|---|
| Cognition | Devin, coding agent | $2.0M | $21.0M | $23.0M | $3.4M to $5.8M |
| CodeRabbit | AI code review | $2.5M | $14.0M | $16.5M | $2.5M to $4.1M |
| Linear | Issue tracking | $4.2M | $13.0M | $17.2M | $2.6M to $4.3M |
| Clay | GTM data | $2.5M | $13.5M | $16.0M | $2.4M to $4.0M |
| Lovable | Vibe coding | $7.0M | $16.0M | $23.0M | $3.4M to $5.8M |
| Factory | CI/CD droids | $5.0M | $15.0M | $20.0M | $3.0M to $5.0M |
| Braintrust | AI evals | $9.0M | $36.0M | $45.0M | $6.8M to $11.2M |
| Browserbase | Browser API for agents | $6.5M | $21.0M | $27.5M | $4.1M to $6.9M |
| Greptile | Codebase AI | $4.1M | $18.0M | $22.1M | $3.3M to $5.5M |
| Apollo | GTM prospecting | $1.4M | $7.0M | $8.4M | $1.3M to $2.1M |
| Hyrax | Funded like a seed company | — | — | $7.5M to $12.5M | $1.1M to $3.1M |
Round sizes as supplied 10 September 2026. Where public records differ: Lovable's Series A is reported at $200M by TechCrunch (July 2025), Greptile's at $25M (September 2025), CodeRabbit's first round at $16M (August 2024), and Cognition's $21M Founders Fund round was its seed. Seed and Series A companies put 15% to 25% of what they raise into sales and marketing, per Startup Budget Template by Stage. Hyrax's raise is the $3M to $4M a year of salary from slide 1 carried for two to two and a half years; the marketing figure is the total over the same period.
Activities and companies as supplied 10 September 2026. Each sits at the stage of the funnel it works on.