Hyrax Marketing Budget
FY27 request and supporting model
What we spend today
| Engineering and R&D | $2M+ |
| Tristan, Allan, Carlos and Kayla | included |
| Total | $3M to $4M a year |
| Google Ads, 30 days to 4 September | $12.3K |
| Annualised at that rate | $147K |
| Daily budget live now, all enabled campaigns | $2K a day |
| Marketing as a share of build | 4% |
A seed-stage company spends 45% to 55% of its money on engineering and 15% to 25% on sales and marketing. That puts marketing at roughly a third to a half of what engineering costs. We have been running it at a twenty-fifth.
On that spend we are not able to compete for the attention of the engineers this product was built for. This document sizes a marketing budget commensurate with the R&D we are already paying for. It does not ask for a revenue commitment.
Build run rate from the Hyrax Budget Review, 4 September 2026: engineering above $2M a year plus the time of Tristan, Allan, Carlos and Kayla. Marketing spend is measured, not estimated: Google Ads billed $12,274 across the 30 days to 4 September, pulled from the account today. The $2,000 a day figure is the sum of daily budgets on the eight enabled Google campaigns as of today, live since 30 August, which annualises to $730K if held. Spend on Reddit, LinkedIn and X in the same window was immaterial. Agency and contractor spend is not in the ad platforms and is not included here.
| Seed-stage company, where the money goes | Share of spend | Hyrax equivalent |
|---|---|---|
| Engineering and product | 45% to 55% | $3M to $4M a year |
| Sales and marketing | 15% to 25% | $1.0M to $1.8M |
| General and administrative | 8% to 12% | outside this document |
| Implied company size | 100% | $5.5M to $8.9M a year |
Read it as a composite. Engineering is roughly half of what a company at this stage spends. We run $3M to $4M a year there, so the company that implies deploys $5.5M to $8.9M a year in total. Sales and marketing at that size is $1.0M to $1.8M, with the midpoint near $1.5M. We spent $147K.
Allocation bands for a seed-stage company deploying $500K to $3M+ are from Startup Budget Template by Stage, 11 March 2026, compiled from Scale Venture Partners and Glencoyne benchmark data: engineering and R&D 45-55%, sales and marketing 15-25%, G&A 8-12%. Cross-checked against the 15-25% of deployed capital rule for pre-revenue companies in Scalix, Seed-Stage Marketing Budget Guide, 9 April 2026. First Round Capital's average initial cheque is $3.5M, which is the same order as the engineering already committed here.
The year-one program
| Category | Share | Ours |
|---|---|---|
| High-intent paid capture | 30–40% | 34% |
| Content and SEO | 20–25% | 21% |
| Team and agency | 15–20% | 18% |
| Experimentation | 10–15% | 14% |
| Measurement and attribution | 10–15% | 13% |
| Year one | 100% | $1.56M |
The seed blueprint is a proof-of-acquisition budget, not a brand budget. Its job is to find out what a customer costs.
| Paid performance across eleven channels | $44.5K |
| Air cover: out of home and conferences | $38.3K |
| Video, social and design contractors | $15.2K |
| PR agency retainer | $12K |
| Developer influencers | $10K |
| Developer swag | $8K |
| Product Hunt launch kit | $500 |
| Software stack | $1.4K |
| Per month | $129.9K |
Every line item, month by month, is in Appendix H.
Blueprint shares from Scalix, Seed-Stage Marketing Budget Guide, 9 April 2026, and Directive, The Seed Stage Budget Allocation Guide, 28 August 2026. Our column maps our line items onto those categories: paid search and social to high-intent capture, organic social and docs to content, contractors and PR to team and agency, out of home and new channels to experimentation, software and analytics to measurement.
| PER MONTH | PER QUARTER | YEAR | ||||||||||||||||
| Category | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 | Q2 | Q3 | Q4 | Year | |
| Paid Media | $44.1K | $44.1K | $44.1K | $50.8K | $50.8K | $50.8K | $58.1K | $58.1K | $58.1K | $65.0K | $65.0K | $65.0K | $132.2K | $152.4K | $174.3K | $195.1K | $654.0K | |
| Out of Home | $16.2K | $16.2K | $16.2K | $18.6K | $18.6K | $18.6K | $21.3K | $21.3K | $21.3K | $23.9K | $23.9K | $23.9K | $48.5K | $55.9K | $64.0K | $71.6K | $240.0K | |
| PR & Events | $31.4K | $31.4K | $31.4K | $36.2K | $36.2K | $36.2K | $41.4K | $41.4K | $41.4K | $46.3K | $46.3K | $46.3K | $94.1K | $108.5K | $124.1K | $138.9K | $465.6K | |
| Professional Services | $12.3K | $12.3K | $12.3K | $14.2K | $14.2K | $14.2K | $16.2K | $16.2K | $16.2K | $18.1K | $18.1K | $18.1K | $36.9K | $42.5K | $48.6K | $54.4K | $182.4K | |
| Software | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $4.2K | $4.2K | $4.2K | $4.2K | $16.8K | |
| Total | $105.3K | $105.3K | $105.3K | $121.2K | $121.2K | $121.2K | $138.4K | $138.4K | $138.4K | $154.7K | $154.7K | $154.7K | $315.9K | $363.5K | $415.1K | $464.2K | $1.56M | |
| Revenue | $36.2K | $79.5K | $127.9K | $183.2K | $241.8K | $304.8K | $371.7K | $436.1K | $495.8K | $552.6K | $605.5K | $658.0K | $243.7K | $729.8K | $1.30M | $1.82M | $4.09M | |
Revenue lags spend by about six months. Companies land on roughly 8 seats and the account manager expands them to 20 over the following six months, so Q1 spend of $316K returns $244K while Q4 spend of $464K returns $1.82M. The year spends $1.56M and collects $4.09M.
US dollars. Fiscal year runs 1 February to 31 January. Q1 is February to April, Q2 May to July, Q3 August to October, Q4 November to January. Revenue is the cohort build in Appendix G: 151 new companies a month, 95% monthly retention, seats rising from 8 to 20 per company over six months. Revenue lags spend because customers arrive through the year and expand after they arrive. Line item detail in Appendix H.
What it could produce
| Case | Free signups a month | Free to paid | Paying companies at month 12 | ARR at month 12 |
|---|---|---|---|---|
| Bear organic delivers half, conversion holds at 3% | 2,923 | 3% | 806 | $4.59M |
| Base organic delivers, conversion at the 4% we model | 3,775 | 4% | 1,388 | $7.90M |
| Bull a human works the active free teams | 3,775 | 6% | 2,082 | $11.84M |
The spread is conversion, not traffic. The published median for free-to-paid across B2B SaaS is 9%, and companies that put a person on the most active free accounts convert those at roughly three times the blended rate. We model 4%. If the range is not acceptable, the answer is either a different composite or more budget.
All three cases run the same 95% monthly retention and the same seat ramp from 8 to 20 per company at $30 a seat. Free-to-paid benchmarks from ProductLed, survey of 600+ B2B SaaS companies: 9% average, and roughly 3x that where product-qualified leads are worked by a person. Freemium with usage limits, which is our free plan, benchmarks at 7-12% per acceleroi, June 2026. Our 4% base case sits below all of them.
| Company | Months to $100M ARR | How they did it |
|---|---|---|
| Replit | 6 | Word of mouth and a viral launch |
| Cognition | 6 | Enterprise sales |
| Cursor | 9 | Word of mouth, no marketing spend, 36% of free users converted |
| CodeRabbit | 16 | Paid media and a sales team, 11.6% of revenue on marketing |
These are the top of the distribution, not the expectation. Growth at that speed comes from a product people demonstrate to each other unprompted, which is a product property rather than a marketing one. CodeRabbit is the only one of the four that bought its growth, and it is the closest match to our buyer and our product. Its 11.6% of revenue on marketing is the benchmark this budget is built against.
Months to $100M is the gap between the last reported figure under $10M and the first at or above $100M. Cursor $4M April 2024 to $100M January 2025 per SaaStr and Sacra. CodeRabbit $5M April 2025 to $100M August 2026 per Sacra. Replit $10M Q4 2024 to $100M June 2025 per ARR Club. Cognition from reported 50% monthly growth through May 2026. All figures third-party estimates, unaudited, collected 4 September 2026.
Recommendation
$129.9K a month, ramping $105.3K to $154.7K, against the $3M to $4M a year we spend building the product.
Quarterly figures are the ramp on slide 4. The account manager assumed in the bull case is headcount and sits outside this budget.
Appendix
| Google Ads | $20K | 556 signups |
| Product Hunt ads | $5K | 139 |
| $4K | 111 | |
| X | $4K | 111 |
| Meta | $3.5K | 97 |
| $3K | 83 | |
| ChatGPT and AI search | $2.5K | 69 |
| TikTok | $1.5K | 42 |
| Bing | $1K | 28 |
| Programmatic traffic | $44.5K | 1,236 |
| Developer influencers, built for category trust | $10K | 278 |
| Out of home, developer metros | $20K | 556 |
| Conferences: GitHub Universe, LDX3, KubeCon | $18.3K | brand |
| Awareness the account manager needs for replies | $38.3K | 556 |
| Source | Signups | Content it needs |
|---|---|---|
| Search and technical docs | 570 | 8 technical articles and 4 integration guides a month |
| Referral and in-product sharing | 450 | Invite flow and shared fix links in the product |
| AI answer engines | 390 | Comparison and definition pages built to be cited |
| Private developer communities | 295 | Weekly engineering posts to Slack, Discord and Reddit |
| Organic | 1,705 | — |
| Video, social and design contractors | $15.2K |
| PR agency retainer | $12K |
| Developer swag | $8K |
| Product Hunt launch kit | $500 |
| Software stack | $1.4K |
| Total marketing, per month | $129.9K |
Paid signups are allocated by budget share at the $36 per signup the account currently achieves; 2,070 paid plus 1,705 organic is 3,775 a month. Conferences are sized from the Hyrax Conference Plan in Notion: GitHub Universe booths start at $40K, LDX3 New York runs $15K to $40K, KubeCon Silver is $18K, plus travel, staffing and booth build across five events. Every line item, month by month, is in Appendix H.
| Price per company a year | $7.2K |
| $10M revenue | 1,389 companies |
| $35M revenue | 4,861 companies |
| $100M revenue | 13,889 companies |
| Greptile | 2,000 |
| Hyrax at $100M | 13,889 |
| GitHub Copilot | 50,000+ |
$100M does not require a new market. It requires roughly a quarter of the customer count GitHub Copilot already has.
| Cursor | $4.00B |
| Cognition | $492M |
| Sonar | $430M |
| Replit | $250M |
| CodeRabbit | $100M |
| Factory | $60M |
| Augment Code | $20M |
| These seven together | $5.35B |
Estimates for 2026 range from $9.35B to $34.58B. The seven vendors above already reach $5.35B before Copilot, Claude Code, Windsurf or Amazon Q are counted. Customer counts are observable. Market size is not.
Price per company is 20 seats at $30 a seat a month, so $7,200 a year. Companies required is target monthly revenue divided by $600 a company. GitHub Copilot organisation count and Greptile customer count are company statements. Vendor revenue is third-party estimate and company statement, unaudited: Sonar ARR passed $430M on 2 July 2026 per Caplight; Augment Code $20M per GetLatka; Cursor, Cognition, Replit, CodeRabbit and Factory per the sources on slide 3. Market estimates: Mordor Intelligence $9.35B for 2026, Precedence Research $10.12B, 360iResearch $34.58B. Collected 4 September 2026.
| Line item | Monthly | Daily | % of total |
|---|---|---|---|
| Google Ads (SEM & Demand Gen) | $20K | $658 | 20.28% |
| Out of Home (developer metros) | $20K | $658 | 20.28% |
| Paid Developer Influencer Fees (1 video spotlight) | $10K | $329 | 10.14% |
| Product Hunt Sponsored Ads (fixed rolling slot) | $5K | $164 | 5.07% |
| LinkedIn Ads (conversion targeting) | $4K | $132 | 4.06% |
| X Ads (developer timeline) | $4K | $132 | 4.06% |
| Meta Ads (founder video retargeting) | $3.5K | $115 | 3.55% |
| Reddit Ads (developer subreddits) | $3K | $99 | 3.04% |
| ChatGPT / AI search network placements | $2.5K | $82 | 2.54% |
| TikTok Ads (short-form code demos) | $1.5K | $49 | 1.52% |
| Bing SEM (enterprise long-tail intent) | $1K | $33 | 1.01% |
| Paid Media total | $74.5K | $2.5K | 75.56% |
Google and X are set at current account spend. Google $658 a day, measured 31 August to 2 September in account 8518001543. X $4K, its August total in account 18ce55vw38i. Google cost per signup over the 14 days to 2 September was $21.49, calculated against account_created in PostHog project 436309.
| Line item | Monthly | % of total |
|---|---|---|
| PR Agency Retainer & Tech Press Outreach | $4.5K | 4.56% |
| Developer Conferences & Hackathon Tiers | $2K | 2.03% |
| Product Hunt Launch Kit & Creative Design | $500 | 0.51% |
| Developer Swag & Onboarding Welcome Kits | $500 | 0.51% |
| PR & Events total | $7.5K | 7.61% |
The launch kit pairs with the $5K Product Hunt sponsored slot carried in Paid Media.
| Line item | Monthly | % of total |
|---|---|---|
| Video Editing Services (4 founder videos @ $2k each) | $8K | 8.11% |
| Organic Social Content Management (X / LinkedIn) | $5K | 5.07% |
| Gauge Media (ad creative validation) | $1.2K | 1.22% |
| Video & Motion Graphics Production (UI overlays) | $1K | 1.01% |
| Professional Services total | $15.2K | 15.42% |
No full-time hires. SEO documentation is written in-house, so it costs nothing here.
| Tool | Monthly |
|---|---|
| PostHog (product data and funnels) | $450 |
| Synter Media (ad buying) | $300 |
| Perplexity Sonar / Agent API usage | $150 |
| Vercel (website hosting) | $100 |
| Parallel (web data) | $100 |
| Exa AI (developer link mapping) | $100 |
| LinkedIn automation & management | $100 |
| Jina AI (clean text for crawlers) | $50 |
| Loops Email (automated emails) | $49 |
| Software total | $1.4K |
Function notes: Perplexity Sonar checks how the category is described online, Parallel pulls raw web data, Exa maps developer links, Jina turns pages into clean text for crawlers, Vercel hosts the site, the LinkedIn tool handles cold outreach. Published pricing: PostHog, Vercel, Loops, Perplexity, Exa, Jina, Parallel.
| Role | Software or senior engineer |
| Daily work | Writes and reviews code in GitHub pull requests |
| Tools in use | Cursor, Copilot, Devin, Claude Code, Codex |
| Current pain | Rework after review, missing context, no certainty the generated code fits |
| What makes it land | Hyrax catches a codebase-specific issue before a reviewer does |
| Size | 15 to 250+ engineers, strongest above 50 |
| Workflow | GitHub is the source of truth |
| Codebase | Mature enough to have its own patterns |
| Sectors | B2B SaaS, DevOps and tooling, fintech, AI infrastructure |
| Where | North America, UK, European tech hubs |
Not GitHub-centric, AI code banned, no real review workflow, or an engineer cannot try it without executive approval.
Source: Hyrax Ideal Customer Profile, Notion, 2026-09-01.
| Channel | Share | Signups | Visitors | Impressions | Cost per signup |
|---|---|---|---|---|---|
| Paid — 55% | |||||
| Google search and video | 25% | 943 | 18,860 | 471,500 | $21.21 |
| Paid developer influencers | 12% | 453 | 9,060 | 226,500 | $22.08 |
| Product Hunt ads | 8% | 302 | 6,040 | 151,000 | $16.56 |
| Other paid social and search | 10% | 378 | 7,560 | 189,000 | $51.59 |
| Organic — 33% | |||||
| SEO and technical docs | 15% | 566 | 11,320 | 283,000 | $0.00 |
| AI answer engines | 10% | 375 | 7,500 | 187,500 | $0.00 |
| Organic social posting | 8% | 302 | 6,040 | 151,000 | $16.56 |
| Word of mouth — 12% | |||||
| Direct and in-product sharing | 8% | 302 | 6,040 | — | $0.00 |
| Private developer communities | 4% | 150 | 3,000 | — | $0.00 |
| Total | 100% | 3,775 | 75,500 | 1,661,000 | $26.12 |
Other paid social and search covers LinkedIn, X, Meta, Reddit, ChatGPT, TikTok and Bing. SEO docs are written in-house. AI answer engines are handled by the software stack. Direct and private community signups come from repository merge tags, engineers inviting teammates, and links shared in private Slack and Discord groups. Out of home at $20K a month is not allocated to a channel row because it has no measurable signup path; the blended cost per signup of $26.12 is the full $129.9K budget divided by 3,775 signups, so it carries that spend.
| Month | Budget | Signups | New customers | Total customers | Avg seats | Revenue | Fiscal quarter |
|---|---|---|---|---|---|---|---|
| September 2026 | $129.9K | 3,775 | 151 | 151 | 8.0 | $36.2K | FY27 Q3 |
| October 2026 | $129.9K | 3,775 | 151 | 294 | 9.0 | $79.5K | FY27 Q3 |
| November 2026 | $129.9K | 3,775 | 151 | 431 | 9.9 | $127.9K | FY27 Q4 |
| December 2026 | $129.9K | 3,775 | 151 | 560 | 10.9 | $183.2K | FY27 Q4 |
| January 2027 | $129.9K | 3,775 | 151 | 683 | 11.8 | $241.8K | FY27 Q4 |
| February 2027 | $129.9K | 3,775 | 151 | 800 | 12.7 | $304.8K | FY28 Q1 |
| March 2027 | $129.9K | 3,775 | 151 | 911 | 13.6 | $371.7K | FY28 Q1 |
| April 2027 | $129.9K | 3,775 | 151 | 1,016 | 14.3 | $436.1K | FY28 Q1 |
| May 2027 | $129.9K | 3,775 | 151 | 1,117 | 14.8 | $495.8K | FY28 Q2 |
| June 2027 | $129.9K | 3,775 | 151 | 1,212 | 15.2 | $552.6K | FY28 Q2 |
| July 2027 | $129.9K | 3,775 | 151 | 1,302 | 15.5 | $605.5K | FY28 Q2 |
| August 2027 | $129.9K | 3,775 | 151 | 1,388 | 15.8 | $658K | FY28 Q3 |
| Twelve months | $1.56M | 45,300 | 1,812 | 1,388 | 15.8 | $7.90M run-rate | — |
Budget is flat at $129.9K a month. Total customers carry forward at 95% a month and add 151 new. Average seats rise from 8 to 20 over six months per customer, so the blended average lags. Revenue is total seats at $30. The fiscal year runs 1 February to 31 January. The $10M run-rate is reached in month 16, four months past this table.
| PER MONTH | PER QUARTER | YEAR | ||||||||||||||||
| Paid Media | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| Google Ads | $16.2K | $16.2K | $16.2K | $18.6K | $18.6K | $18.6K | $21.3K | $21.3K | $21.3K | $23.9K | $23.9K | $23.9K | $48.5K | $55.9K | $64.0K | $71.6K | $240.0K | |
| Developer influencers | $8.1K | $8.1K | $8.1K | $9.3K | $9.3K | $9.3K | $10.7K | $10.7K | $10.7K | $11.9K | $11.9K | $11.9K | $24.3K | $28.0K | $32.0K | $35.8K | $120.0K | |
| Product Hunt ads | $4.0K | $4.0K | $4.0K | $4.7K | $4.7K | $4.7K | $5.3K | $5.3K | $5.3K | $6.0K | $6.0K | $6.0K | $12.1K | $14.0K | $16.0K | $17.9K | $60.0K | |
| $3.2K | $3.2K | $3.2K | $3.7K | $3.7K | $3.7K | $4.3K | $4.3K | $4.3K | $4.8K | $4.8K | $4.8K | $9.7K | $11.2K | $12.8K | $14.3K | $48.0K | ||
| X | $3.2K | $3.2K | $3.2K | $3.7K | $3.7K | $3.7K | $4.3K | $4.3K | $4.3K | $4.8K | $4.8K | $4.8K | $9.7K | $11.2K | $12.8K | $14.3K | $48.0K | |
| Meta | $2.8K | $2.8K | $2.8K | $3.3K | $3.3K | $3.3K | $3.7K | $3.7K | $3.7K | $4.2K | $4.2K | $4.2K | $8.5K | $9.8K | $11.2K | $12.5K | $42.0K | |
| $2.4K | $2.4K | $2.4K | $2.8K | $2.8K | $2.8K | $3.2K | $3.2K | $3.2K | $3.6K | $3.6K | $3.6K | $7.3K | $8.4K | $9.6K | $10.7K | $36.0K | ||
| ChatGPT / AI search | $2.0K | $2.0K | $2.0K | $2.3K | $2.3K | $2.3K | $2.7K | $2.7K | $2.7K | $3.0K | $3.0K | $3.0K | $6.1K | $7.0K | $8.0K | $8.9K | $30.0K | |
| TikTok | $1.2K | $1.2K | $1.2K | $1.4K | $1.4K | $1.4K | $1.6K | $1.6K | $1.6K | $1.8K | $1.8K | $1.8K | $3.6K | $4.2K | $4.8K | $5.4K | $18.0K | |
| Bing | $809 | $809 | $809 | $932 | $932 | $932 | $1.1K | $1.1K | $1.1K | $1.2K | $1.2K | $1.2K | $2.4K | $2.8K | $3.2K | $3.6K | $12.0K | |
| Paid Media Total | $44.1K | $44.1K | $44.1K | $50.8K | $50.8K | $50.8K | $58.1K | $58.1K | $58.1K | $65.0K | $65.0K | $65.0K | $132.2K | $152.4K | $174.3K | $195.1K | $654.0K | |
| Out of Home | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| Onescreen.ai | $16.2K | $16.2K | $16.2K | $18.6K | $18.6K | $18.6K | $21.3K | $21.3K | $21.3K | $23.9K | $23.9K | $23.9K | $48.5K | $55.9K | $64.0K | $71.6K | $240.0K | |
| Out of Home Total | $16.2K | $16.2K | $16.2K | $18.6K | $18.6K | $18.6K | $21.3K | $21.3K | $21.3K | $23.9K | $23.9K | $23.9K | $48.5K | $55.9K | $64.0K | $71.6K | $240.0K | |
| PR & Events | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| Conferences and events | $14.8K | $14.8K | $14.8K | $17.1K | $17.1K | $17.1K | $19.5K | $19.5K | $19.5K | $21.8K | $21.8K | $21.8K | $44.4K | $51.2K | $58.5K | $65.5K | $219.6K | |
| PR agency retainer | $9.7K | $9.7K | $9.7K | $11.2K | $11.2K | $11.2K | $12.8K | $12.8K | $12.8K | $14.3K | $14.3K | $14.3K | $29.1K | $33.6K | $38.4K | $43.0K | $144.0K | |
| Developer swag | $6.5K | $6.5K | $6.5K | $7.5K | $7.5K | $7.5K | $8.5K | $8.5K | $8.5K | $9.5K | $9.5K | $9.5K | $19.4K | $22.4K | $25.6K | $28.6K | $96.0K | |
| Product Hunt launch kit | $404 | $404 | $404 | $466 | $466 | $466 | $533 | $533 | $533 | $597 | $597 | $597 | $1.2K | $1.4K | $1.6K | $1.8K | $6.0K | |
| PR & Events Total | $31.4K | $31.4K | $31.4K | $36.2K | $36.2K | $36.2K | $41.4K | $41.4K | $41.4K | $46.3K | $46.3K | $46.3K | $94.1K | $108.5K | $124.1K | $138.9K | $465.6K | |
| Professional Services | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| Video editing | $6.5K | $6.5K | $6.5K | $7.5K | $7.5K | $7.5K | $8.5K | $8.5K | $8.5K | $9.5K | $9.5K | $9.5K | $19.4K | $22.4K | $25.6K | $28.6K | $96.0K | |
| Organic social management | $4.0K | $4.0K | $4.0K | $4.7K | $4.7K | $4.7K | $5.3K | $5.3K | $5.3K | $6.0K | $6.0K | $6.0K | $12.1K | $14.0K | $16.0K | $17.9K | $60.0K | |
| Gauge Media | $970 | $970 | $970 | $1.1K | $1.1K | $1.1K | $1.3K | $1.3K | $1.3K | $1.4K | $1.4K | $1.4K | $2.9K | $3.4K | $3.8K | $4.3K | $14.4K | |
| Motion graphics | $809 | $809 | $809 | $932 | $932 | $932 | $1.1K | $1.1K | $1.1K | $1.2K | $1.2K | $1.2K | $2.4K | $2.8K | $3.2K | $3.6K | $12.0K | |
| Professional Services Total | $12.3K | $12.3K | $12.3K | $14.2K | $14.2K | $14.2K | $16.2K | $16.2K | $16.2K | $18.1K | $18.1K | $18.1K | $36.9K | $42.5K | $48.6K | $54.4K | $182.4K | |
| Software | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Q1 Total | Q2 Total | Q3 Total | Q4 Total | Year | |
| PostHog | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $450 | $1.4K | $1.4K | $1.4K | $1.4K | $5.4K | |
| Synter Media | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $900 | $900 | $900 | $900 | $3.6K | |
| Perplexity Sonar | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $450 | $450 | $450 | $450 | $1.8K | |
| Vercel | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| Parallel | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| Exa AI | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| LinkedIn tool | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $300 | $300 | $300 | $300 | $1.2K | |
| Jina AI | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $150 | $150 | $150 | $150 | $600 | |
| Loops Email | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $49 | $147 | $147 | $147 | $147 | $588 | |
| Software Total | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $1.4K | $4.2K | $4.2K | $4.2K | $4.2K | $16.8K | |
| Marketing Total | $105.3K | $105.3K | $105.3K | $121.2K | $121.2K | $121.2K | $138.4K | $138.4K | $138.4K | $154.8K | $154.8K | $154.8K | $315.9K | $363.5K | $415.1K | $464.2K | $1.56M | |
US dollars. Every line ramps by quarter on the same schedule as the summary sheet on slide 10, so the two tie. Fiscal year runs 1 February to 31 January. Q1 is February to April, Q2 May to July, Q3 August to October, Q4 November to January.